In Out Events, Events Management

The Solution

Two stages, 8 languages ​​translating simultaneously and more than 2,000 attendees. Everything had to work like a clock and the participants felt integrated throughout the event.

The key to success in these types of conventions is mainly to anticipate the needs of the client, especially in terms of logistics. A good internal coordination would facilitate the work of InOut, both in transfers and hotels and in the internal organization of the event within the Palace of Congresses.

An impeccable operation in the main arrival stations would make, first, that the attendees were landing in the event in a fluid way, without waiting and with personalized attention. Located in the congress centre, the goal now is to accompany the attendees in their customer journey, offering them receivers in their own language when attending the various conferences. In turn, these meetings were going to take place simultaneously in two scenarios, intercommunicated and interactive.

In summary, a very technological, dynamic and organized event, where our maxim was to customize and place the appropriate gears so that the public felt comfortable, always wrapped.

Everything flows, attendees applaud and the client smiles. We take the satisfaction of a well done job, and the pride of having synchronized perfectly.

The Solution

The idea was to combine tradition and modernity, identify the brand with a new product on the outside but with the confidence of the years behind it. Therefore, we had to bring the most relevant of Japanese culture to get attention at first, but little by little that new customer journey turned to a renewed and innovative company, with a clean, clear and direct image.

Technology and innovation were the key words of this event, fundamental to understand the evolution of the brand. Through a timeline, the event was going chronologically from the old to the modern, making a simile with the brand and its evolution over the years.

A traditional dance put the finishing touch to the evening. The differentiating touch? It began with a dance of a delicate geisha with traditional clothes and dances of the past, to gradually become a more aggressive boy, dressed in black, making a Kabuki representation that accentuated that transforming character of the brand. The key here was evolution.

En resumen, garantizamos ese efecto Wow! que el cliente tanto anhelaba y dejábamos claro a los asistentes que algo había cambiado, que la marca estaba evolucionando y que todo cobraba sentido en esta realidad que nos ocupa.